Apart from your name, the SGMoji experience does not require submission of personally identifiable information. However, if you choose to submit any optional data (e.g. caption, nickname, or written expression of identity), that content may be collected for campaign engagement and communications purposes.

Where personally identifiable data is provided:

1. a.

   It will only be used for the purpose for which you have provided it.
2. b.

   We may share your data with other Government agencies for the purpose of providing integrated and efficient public services, unless such sharing is restricted by law.
3. c.

   We will not share your personal data with non-Government entities, except where they are authorised to provide specific Government-linked services or campaigns (e.g. vendors appointed by NDP 2025).

In some cases, for ease of user experience, we may display previously submitted information (e.g. if you revisit the platform). This is solely for convenience and to avoid the need to re-enter data. You are encouraged to update any outdated information if necessary.

We take data protection seriously. All electronic transmission and storage of personal data on the SGMoji microsite are secured using appropriate administrative, physical, and technical safeguards, including encryption and access controls, in compliance with prevailing government cybersecurity standards.

This microsite may contain links to third-party or non-Government websites. As their privacy practices may differ from ours, we encourage you to review their privacy policies independently. We are not responsible for the content, privacy, or security practices of these external sites.

If you have any questions, feedback, or requests regarding your personal data or our data protection practices, please contact us at:

1. Email: hello@dstnct.co
   
   • Subject line: “SGMoji Privacy Enquiry”

This policy may be updated periodically to reflect changes in our data handling procedures or legal obligations.